If getting your child to brush their teeth is the bane of your existence, you might want to switch to Sonic. That’s right, as part of the brand’s Gleaming with Pride campaign, Spotlight Oral Care has released its limited-edition Pride Sonic Toothbrush in time for Pride Month.
The toothbrush is as colorful as it is cute. For starters, the Pride Sonic Toothbrush ($160) features a rainbow, which is meant to celebrate and support the LGTBQ+ community. The graduated rainbow pattern comes with a purple travel case and orange Spotlight Sonic Toothbrush Replacement Heads.
But the fierceness doesn’t end there. The speed settings on the Pride Sonic Toothbrush have gotten a revamp that represents the LGBTQIA+ community:
The Gentle setting has been changed to Shhhh!, which was inspired by a collaboration with Spotlight Oral Care and Kevin Twomey and PJ Kirby of the I’m Grand Mam Podcast, where PJ and Kevin described the gentle setting as the “Shhh!”
The Clean setting has been renamed Werk, which is in tribute to the iconic RuPaul’s Drag Race series. Spotlight Oral Care has worked with Drag Race contestants and community members in the past including Blue Hydrangea from the UK show. Werk reflects the Clean setting’s reliability, and how using the toothbrush does the work to keep your teeth sparkling white.
And in a brilliant move, the Whitening setting has been renamed Yaaass. As the toothbrush’s strongest and most powerful toothbrush setting, Yaaass was deemed the perfect word to encompass empowerment and strength.
The best part of your purchase is that 100% of profits will go to the Center for Black Equity. The goal of the Center for Black Equality is to create a global network of LGBTQ+ individuals and organizations that are focused on equality and justice for Black LGBTQ+ communities. CBE was chosen by the brand’s community to nominate an LGBTQIA+ organization that deserved to “smile” with pride this year.
So if you’re looking for a way to show your support for Pride, the LGBTQIA+ community (or just want to entice your kiddo to brush their teeth at night), the Pride Sonic Toothbrush will have you gleaming with pride — and might even encourage flossing, too.