Liz Lange is an American fashion designer and entrepreneur. The founder of Liz Lange Maternity, which introduced form-fitting designer pregnancy wear in 1998, Lange has been described as a pioneer in the apparel industry.

From 1989 through 1993, Lange worked as a staff writer at Vogue, where she developed an interest in fashion. After leaving the magazine, she briefly interned for Stephen Di Geronimo’s Geronimo label, and ultimately became a partner. While there, she began developing her idea for maternity clothes. In a 2005 interview with Business Week, Lange said: “I had all these pregnant friends come visit me and try to squeeze themselves into nonmaternity designer clothes. They all complained they couldn’t find anything regular and stylish to wear — and that everywhere the outfits were either oversized or too frilly, which didn’t look appropriate at work. I also noticed that, as they squeezed into these clothes, they looked better even though the outfits weren’t quite big enough, just because the clothes were better designed. That was my aha! moment.”

In 2002, Lange began a collaboration with Target and created a secondary line, Liz Lange for Target. Sold in-store and online, Liz Lange for Target is the retailer’s sole offering in maternity apparel.

Lange founded the website shopafrolic.com in 2009 with her sister, Jane Wagman.She wrote Liz Lange’s Maternity Style: How to Look Fabulous During the Most Fashion-Challenged Time, published in 2003.

Lange has two children, Gus and Alice, and lives in Manhattan.

Celebrity Parents Magazine: Liz Lange Issue