It’s s’mores season, which means you’ll need to have plenty of puffy marshmallows, chocolate, and graham crackers on hand. Thing is, searching for the sweet stuff when it’s so dark outside can prove to be impossible. Well, Jet-Puffed has created a solution to this confectionary conundrum by making Camp S’Mores, marshmallows that come in a glow-in-the-dark packaging.
“As we gear up for the first day of summer and prime marshmallow roasting season, we wanted to give fans a way to enjoy their s’mores no matter if it’s day or night,” says Samantha Mills, Associate Director of Brand Communications at Kraft Heinz. “The new glow-in-the-dark packaging makes it easy to find your bag of marshmallows when the sun sets around the glowing campfire, giving your tastebuds a delicious treat with every bite.”
Now, if you’re wondering, the Jet-Puffed marshmallows themselves don’t glow, but the bag that they’re in definitely does. And as if eating s’mores under stars weren’t enough, now you can look for S’morion, too. That’s right, you can #GoSmoregazing this summer and search for S’morion, a cool constellation that Jet-Puffed registered and you can find using an AR filter available at smoregazing.com. It just might be the sweetest group of stars in the sky.
Meanwhile, back on Earth, you can really make your campout even cooler when you break open a bag of Camp S’Mores, which will have you glowing — with anticipation of the perfectly prepared s’more, that is.