Skittles Is Selling Gray Candy In Time For Pride Month

Just in time for Pride Month, Skittles is skipping its signature rainbow-colored candy and going — gray. That’s right, the iconic candy is giving up its traditional red, orange, yellow, green, and purple coloring to show its support for the LGBTQ+ community during the month of June. The goal: to show that the most important rainbow is the one that stands for Pride.

The candy isn’t the only thing that’s losing its color. In fact, as part of the Skittles’ Give the Rainbow campaign, the gray candies will also come in gray packaging, too. The Skittles logo will be in white and outlined in red, along with the tagline: “Only one rainbow matters during Pride.”

But will you still be able to taste the rainbow? Absolutely. The candies will still feature the five fruity flavors, including lemon, green apple, grape, orange, and strawberry. You just won’t know which is which until you eat it.

The Pride-themed Skittles will be available now through the end of June, which is Pride month. You can purchase them in sharing packs for $1.79, or medium, stand-up pouches for $2.59 at CVS, Target, and Walmart locations throughout the U.S.

In conjunction with the U.S. launch of gray Skittles, the brand is partnering with GLAAD. For every pack of colorless candies sold, $1 will be donated to GLAAD, up to $100,000. Although this is the second time the U.S. has had gray Skittles, other countries, such as Canada, Germany, and the United Kingdom have sold them in the past.

While the month of June is usually a time to rock the rainbow, Skittles is paying respect to Pride month by bestowing its iconic colors to the LGBTQ+ community. That just might make the candy taste even sweeter — and more meaningful.


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