How did you come up with the idea for Lift Me Up Cards?
I love the “congratulations on the twins” card. It’s hilarious.
That’s the one I’m most known for. These cards are meant for someone you know. They’re supposed to be fun; they are not meant to be mean-spirited at all.
Do you have any competitors?
Other card companies might have one or two cards that are geared towards plastic surgery, but all of mine are. This is definitely a niche market.
How long was the process to start your line?
It was probably about 6-7 months. The marketing person in me wanted to test them on people right away! In the beginning, I drew the figures and wrote the messages inside the cards. The line officially launched at the Stationery Show in NYC in 2006.
What has the response been to the line?
It’s been great. Plastic surgeons love the cards, too. They send cards to their clients after their surgeries!
Let’s talk about other products in your line.
We also offer blank note cards and we also have t-shirts.
What are your plans moving forward?
I want to continue to grow the line. The reason why I named the company Lift Me Up Cards was, of course, because it fits perfectly with the theme of plastic surgery. Down the road, though, I would like to expand the line to include Happy Birthday cards as well as Get Well cards. I may want to take the characters and make them more generic so they can be appropriate for other occasions.
Now, as the creator of a plastic surgery-themed card line, I have to ask: Have you had work done?[laughs] Of course! Don’t I look good for 70?