Between your Cinnamon Dolce Soy Latte and Pepsi addictions, your teeth could use a little love—and whitening. Colgate has a new product that could write away years of damaging stains, literally. The Colgate Optic White Toothbrush + Whitening Pen contains a built-in whitening pen for on-the-go whitening. It’s as simple as Brush. Whiten. Go.
Brush – Brush as you normally would with your toothpaste.
Whiten – Turn dial at bottom of pen and apply gel. It takes only seconds to apply and adhere to your teeth. No waiting, no rinsing.
Go – Store pen inside brush.
A clinical study shows that using Colgate Optic White Toothbrush + Whitening Pen twice daily will help users achieve whiter teeth in two days. Combined with the new Colgate Optic White Platinum Whiten and Protect Toothpaste and Colgate Optic White Whiteseal Mouthwash for whitening results even faster – brush rinse, whiten and go – for whiter teeth in just one day.