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Barbie’s Campaign Team Set Ensures That Every Princess Can Be Presidential

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With the 2020 Presidential elections coming up and the battle cry of Black Lives Matter, there’s never been a better time to become an advocate for change. Now, Barbie has her sights on the White House with the Campaign Team set, a group of four diverse dolls that each play an important (and empowering) political role. The first-ever Campaign Team set[...]

L.O.L. Frontline Hero Collection Fashionably Celebrates All Essential Workers

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Now your child can play with purpose with the L.O.L. Surprise! MGAE Cares Doll. The limited-edition doll is designed to inspire positivity during the pandemic, and help your child understand how essential all of our essential workers truly are. The L.O.L. Surprise x #MGAE Cares Frontline Hero Collection line launched with the re-release of a beloved L[...]

How To Get Rid Of Toy Clutter Once And For All

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There’s nothing like tucking the kids in bed, quietly tiptoeing out of their room — and tripping over a toy. Pain aside, it’s just plain annoying that toys seem to take up so much space in your home. And that’s when you might decide that, once and for all, you need to know how to get rid of toy clutter. But before you break out the garbage bags, you [...]

15 Toys And Activities To Keep Your Quarantined Kids Entertained

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With well over a month of quarantine under your belt, you might start feeling like you have this whole home schooling thing under your belt. (Not.) Truth is, as the reality of the pandemic hits home, you’re probably scrambling to come up with ways to keep from hearing those two dreaded words: “I’m bored.” And that’s when having some toys and activities to ke[...]

Here’s Why Your Kid Takes Their Dolls’ Clothes Off, According To Experts

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At any given point in my house, there are about a dozen dolls — and all in various stages of undress. Even though we bought them fully clothed, sometime after the unboxing all the dolls suddenly were stripped naked sans for maybe a shoe or an earring. So why do kids want dolls with all the accessories and pretty clothes, and then wind up removing all the[...]

10 “Trolls World Tour” Toys That Will Make You Want To Buy Your Movie Ticket Now

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It’s hard not to fall in love with the Trolls. They’re happy little colorful creatures full of glittery goodness. And in anticipation of the new movie, Trolls World Tour, toys are already starting to appear on store shelves. But as the trailers and previews start to pour out on social media and online, it can be hard to keep your own little troll content[...]

These Retro Toys Will Give You All the 80s Feels

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Ahh, the 80s. The toys that came out of this decade were among some of the most fun and creative — and many didn’t even require batteries. If you’re looking for some toys that you and your kids can play with (or you’re simply looking to relive your childhood like the rest of us), these 5 retro toys will give you all the 80s feels for a totally awesome gaming[...]

Playfoam Pluffle Makes Play Come To Life—Literally

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If you had to explain exactly what Pluffle is, you’d be hard-pressed for words. Sure, it’s sparkly, it’s squishy, and it’s super fun. But what exactly is it? Well, Playfoam Pluffle makes play come to life, and kids everywhere are going crazy for it. All you have to do is pop the Pluffle out of its can to see the attraction. It’s almost like it comes a[...]

These Frozen 2 Toys Offer Lots of Fun Playtime For Your Princess

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In my house, I’ve been hearing a 5 year-old’s rendition of “Let It Go” for a few weeks now, and with good reason. My little girl, along with millions of other excited Anna’s and Elsa’s out there, knows that Frozen 2 will be in theaters in less than a month. To go along with the release of the much-awaited sequel to the 2013 Disney blockbuster there is going [...]

Switchcrafted Makes Your Kid’s Candy Disappear (Without The Tears)

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There’s one (and only one) goal that every kid has on Halloween: get as much candy as possible. So after all that trick-or-treating, your kid might come away with a pretty huge haul of Skittles and Milky Way bars. But before you let him eat his way to the bottom of the bag (and a bad tummy ache), introduce him to Switchcrafted, which makes your kid’s can[...]